- This course closed on 04/24/2020.
Social media is not just a place to communicate or get in touch with friends and families but it has become an important tool or ingredient conversation, sharing, presence, relationships, reputation and groups. Another approach that can help boost the performances and sales of a firm is viral marketing on social media. People are influenced by others. The standard they have in society whether weak or strong, bad or good can influence the decisions actions and opinions of others (Mochalova & Nanopoulos, 2014). This can bring about viral marketing which will boost the performance of the company if companies act on it.